Experimental Fashion by Granata Francesca;

Author:Granata, Francesca;
Language: eng
Format: epub
Publisher: I.B.Tauris

Hutcheon makes a distinction between these practices of ironising nostalgia versus unironic and potentially conservative invocation of an idealised past partially in response to Fredric Jameson’s pessimistic view of ‘late capitalist’ society. Jameson, in fact, sees all contemporary nostalgic cultural production as a failure to engage with history. He discusses the phenomenon according to which style and periodisation are used to invoke past as a testament to the fact that contemporary cultural production has done away with real history in lieu of historicism, in the negative sense of the term:

Yet everything in our culture suggest that we have not, for all that, ceased to be preoccupied by history; indeed, at the very moment in which we complain as here, of the eclipse of historicity, we also universally diagnose contemporary culture as irredeemably historicist, in the bad sense of an omnipresent and indiscriminate appetite for dead styles and fashions: indeed for all the styles and fashions of a dead past.23

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